During the visit, participants were introduced to Gessi’s brand philosophy, design vision, and Gessi's new 2026 concept -  Haute Culture.

Haute Culture represents a new culture of living in which aesthetics, wellbeing, and everyday experience are seamlessly integrated. At the core of this philosophy is Casa Gessi Haute Culture - a unique environment that redefines perceptions of excellence, beauty, and quality of life. It is within this space that designers and architects have the opportunity to immerse themselves, where time is transformed into beauty and the living environment becomes an expression of individual identity and personal values.

A significant part of the visit was dedicated to the tour of the Gessi production facility, where guests observed the complete manufacturing process firsthand. They were introduced to advanced production technologies and innovative methodologies that have positioned Gessi as one of the leading brands in the global design industry.

The visit represented a valuable opportunity for Georgian professionals to engage with international expertise and acquire new knowledge, supporting the integration of contemporary and innovative solutions in their future projects.