Villeroy & Boch as Belle Maison’s Exclusive Brand

The story began in 2010, when Belle Maison unveiled the first Villeroy & Boch conceptual showroom in Georgia. For the first time, customers could visualize premium sanitary ware in a curated interior setting - imagine, compare, explore new design possibilities, and transform their bathrooms into intimate, serene retreats.
From the beginning, Belle Maison introduced not just products, but a new culture of refined living.

For more than 275 years, Villeroy & Boch has shaped the future of ceramics worldwide. This German premium brand offers a full bathroom collection: washbasins, toilets, built-in and freestanding bathtubs, vanity units, mixers, and every essential accessory that defines a complete interior.

Few know that even in the early 20th century, philanthropist Davit Sarajishvili selected Villeroy & Boch ceramic pieces for the Writers’ House in Tbilisi. These bespoke items were crafted for exceptional longevity - a testament to the brand’s heritage and craftsmanship.

Today, Villeroy & Boch remains a global leader in sanitary ware, recognized for its German precision, award-winning design and technological innovation unmatched by any other brand.

Villeroy & Boch - Innovator and Technological Leader

Imagine stepping into a bathroom furnished entirely with Villeroy & Boch. You notice a toothbrush left casually on the washbasin, yet you feel completely at ease, because Villeroy & Boch ceramics feature an antibacterial surface that inhibits bacterial growth.The patented AntiBac finish reduces bacteria by 99.9%,  a breakthrough that brings peace of mind into everyday routines.

What feels more luxurious than a bathtub with a silky, warm, velvety surface?
This softness comes from Quaryl®, an innovative material made from natural quartz crystals. It is stronger than acrylic, highly resistant to scratches, and retains its flawless appearance for years.

Products made with TitanCeram - washbasins and toilets - combine sharp contours and delicate edges with remarkable durability, allowing designers to create sculptural, expressive forms without compromising strength.

We all want bathroom products that are long-lasting, hygienic, water-repellent, stain-resistant, and easy to clean. CeramicPlus, another patented technology, meets all these needs, ensuring effortless maintenance.

Villeroy & Boch also revolutionized flushing systems for toilets:

TwistFlush – a powerful, efficient flush that reaches every corner while reducing water consumption

DirectFlush – a precise circular water flow that cleans without splashing

SilentFlow – a refill system that operates almost silently

SoftClosing – a slow-closing mechanism for maximum comfort

Villeroy & Boch - Your Lifestyle

In today’s world, creating a space where you can unwind and enjoy your own personal spa matters more than ever. Villeroy & Boch ensures your daily routine never becomes mundane.

A beautifully designed hydromassage bathtub tailored to your needs brings an experience of pure relaxation, with delicate air bubbles reminiscent of champagne fizz, muscle-soothing comfort, and a self-cleaning mechanism. It transforms your bathroom into a haven of serenity.

An Inspirational Palette & Sculptural Forms

Color plays an essential role in bathroom design. It can soften the atmosphere or make a bold, expressive statement. Villeroy & Boch offers a rich world of colors and textures, allowing customers to create interiors that reflect their personality.

With geometric, sculptural, and ergonomic silhouettes, Villeroy & Boch ceramics integrate seamlessly into any style, from minimalist to luxurious.

Villeroy & Boch - A Modern Brand

Beyond residential spaces, Villeroy & Boch is the preferred choice for high-traffic public areas: airports, hotels, shopping centers, restaurants, and cultural institutions.
Wherever you see Villeroy & Boch installed, you know that the environment prioritizes comfort, hygiene, and design excellence.

The brand steps confidently into the digital era with smart-home bathroom technologies:

ViClean smart bidet toilet - with heated seat and drying features controlled by remote

Smart mirrors - adjusting lighting or ambient music with touch or voice

Specialized collections for people with disabilities - designed for safety, accessibility, and dignity

Add Value to Your Real Estate - Choose Villeroy & Boch

At Belle Maison, customers never have to wait for premium sanitary ware.
A vast in-stock assortment of bathtubs, toilets, washbasins, shower systems and accessories ensures convenient access and optimal pricing aligned with premium quality.

Although renowned for its luxury lines, Villeroy & Boch also offers accessible options, making it suitable for both compact bathrooms and full-scale renovations.

Forward-thinking homeowners understand that premium sanitary ware is an investment: in hygiene, durability, timeless aesthetics, and long-term comfort.

Value your time, elevate your everyday experience, and choose the very best - Choose Belle Maison.